Website Privacy Policy

Malvern Hills District Council will endeavour to safeguard the privacy of its website visitors.

This document explains the Council's website data processing practice.

What information do we collect?

We will collect personal details appropriate to the service you require. In some areas, this may simply mean registering your name, address and email details.

Other on-line forms will require more information.

What do we use personal information for?

There are various reasons that we need to collect personal data. For example, we may need your contact details for correspondence purposes.

Similarly, we may need information because of legal requirements. Subject to your agreement, we may contact you to let you know about new online services, or get your feedback on how we're performing. In any event, we will only ever ask for information that is absolutely necessary and does not constitute an invasion of privacy.

Allowing your details to be used across other council services

We're in the process of transforming our services in line with the Council's Vision.

This is part of our commitment to improve the quality of people's experience when they contact us.

We all get frustrated on occasion when we have to repeat the same basic information over and over again. Because of this, we're focusing on making it easy for people to do business with us, whenever and however they choose, all through a single point of contact known as the Worcestershire Hub.

By allowing your details to be used across other council services, you are allowing us to re-use information to minimise the time taken when you contact us in the future.


Please note that in agreeing to share these details you have not forfeited your rights as prescribed under the Data Protection Act 2018, and the Council will continue to apply the same level of care to safeguard your privacy as we always have done. 

For more information about how we process personal data please see our Fair Processing Notice.

Email messages

We are keen to ensure that we are providing our citizens with services that they need.

Consequently, you may receive occasional e-mail messages from us on matters that we consider may be of interest to you, if you have provided your email address to us for this purpose.

We also provide an email alerts service which you will be given the option of signing up to when you contact us through the Worcestershire Hub or using our online services. 

Your details are kept in a secure server, separate from other council systems, and are only used for the purpose of providing you with the information you have requested to receive. 

We will not share this information with third parties or sell your data to outside companies. You can opt out of the service at any time by clicking the unsubscribe link contained within any of the emails you receive from the alerts service.  

Information to improve our site

We collect web statistics automatically about your visit to our site based on your IP address.

This information is used to help us track what people are doing on the site so that we can improve it.

We don't use this information to identify you as an individual and you will remain anonymous, unless you're asked to identify yourself by completing a form or an online transaction.


If you complete the online registration process provided by Worcestershire County Council, or subsequently login to the site, we will use cookies to remember your preferences during your current visit, and any future visits provided the cookie was not deleted in the interim.

Your browser help text will contain information about how to refuse cookies from our site should you wish.

Refusing cookies from our site will not affect your ability to perform online transactions.

Access to information 

If you would like to access the personal information we may hold about you, please See our Privacy Policy page for details on how to submit your request.